GROHE promo drone show in Dubai

A luminous drone art over the Persian Gulf

As intrepid globe-trotters showcasing resplendent drone art, our ardor for captivating audiences knows no bounds. Yet, there's no place like home to work our charm, and thanks to our partnership with GROHE, the opportunity arose to sprinkle some drone light magic on familiar soil. Or rather, in the familiar sky.

As a titan in the realm of bathroom and kitchen fittings, GROHE's values of Quality, Technology, Design, and Sustainability are second to none. We endeavored to produce something unforgettable that captures the very essence of what the brand stands for. And so, we turned to the language of water and light to weave our spell. All to elevate the GROHE brand to the astral realm, making its presence known amongst the celestial bodies and down below.

Pre-flight adventures

The miracles of a drone light show are truly captivating, but what many don't realize is the meticulous planning and preparation that goes on behind the scenes. Cyberdrone knows this all too well, and we have mastered every step on the way to the ready-to-go drone show.

The show day saw our team and equipment transported by boat to the island where the drones were supposed to take off. While some may assume that the journey was arduous, it was actually quite pleasant. Thanks to Cyberdrone's custom-made racks and cases, which are not only lightweight and sturdy but also ergonomic and easily portable, we could enjoy the scenic surroundings and reach our destination in comfort.

Two islands, one sky

It's fascinating to note that the audience was on a separate island, which meant that our drones had to not only take off but also reach the spectators to show off their lights.

As the drones take flight, we relinquish control and let them soar autonomously. There's no adjusting mid-flight. All we can do is intervene if necessary, halting the show and guiding the fleet back to earth with our controllers. And when the performance takes place far from the takeoff area, we station our pilots as close to the show as possible. This time around, they blended in with the audience.

As the drones take flight, we relinquish control and let them soar autonomously. There's no adjusting mid-flight. All we can do is intervene if necessary, halting the show and guiding the fleet back to earth with our controllers. And when the performance takes place far from the takeoff area, we station our pilots as close to the show as possible. This time around, they blended in with the audience.

Artjoms, Lead Pilot at Cyberdrone

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So Cyberdrone was everywhere, on both islands and up above.

What's even more impressive is that the drones performed at a low altitude, making for a stunning effect when combining actual light figures with their shimmering reflections. The result was a breathtaking experience that left the audience spellbound.

From droplets to waves and back

The water theme flowed effortlessly throughout the entire 12-minute display. Each formation creatively morphed into the next as if performing an intricate water ballet that highlighted their impeccable timing, coordination, and fluidity.

Shall we delve deeper into the tale's storyline, basking in the radiance of its mystic essence?

• First, a dazzling swarm of vibrant lights transformed into three flying droplets right after takeoff.
• Next up, the word GROHE shone radiantly, disappearing in an iridescent spiral before reemerging in all its glory.
• From there, the bright JOURNEY emerged through a seamless transition.
• The letters from the previous light figure dissolved into small splashes, carried away in a mesmerizing circular dance.
• Faucet then appeared in the sky, like a brand new constellation.
• And the faucet was replaced by a thundercloud that seemed to awaken the smell of rain in the viewer's imagination.
• The thundercloud then splintered into three voluminous drops, dancing in a circle like intricate fish.
• These drops slowly transformed into waves that rocked Dubai's night sky, taking the shape of the recognizable GROHE logo.
• And just when people thought they'd seen it all, the faucet made a stunning reappearance, this time with a mixer tap. It was as if someone was about to turn it on, and...
• …a colossal three-dimensional water droplet then swirled in the last dance, soaring through hundreds of twinkling drones, determined to return to earth after such a breathtaking performance.

Wrapping up

As shown, the power of even a hundred drones can be harnessed to create a truly mesmerizing promotional event that perfectly blends with nature, evoking the raw beauty of the world.