The Saat & Saat 30th anniversary drone show

Versace and Lacoste in the skies of Turkey

Saat & Saat, a renowned Turkish watch retailer, celebrated its 30th anniversary this year. With deep connections to prestigious global brands like Versace, Lacoste, and Guess, Saat & Saat is the official distributor of these luxury timepieces in Turkey, ensuring their products are available to Turkish consumers.

To mark this milestone, the company organized an elegant dinner by the Bosphorus, set against the stunning backdrop of Çırağan Palace. The highlight of the evening was a spectacular drone show featuring brand logos from Versace, Lacoste, Raymond Weil, Maurice Lacroix, and more, illuminating the night sky. These logos were accompanied by light figures representing each brand's specialties, as well as figures dedicated to Saat & Saat itself.

Guests were mesmerized by the display, capturing the moment on their phones and sharing it widely on social media. The event garnered significant media attention.

Drone shows are increasingly becoming an essential element of spectacular events, much like fireworks and live musical performances once were. Despite their growing prevalence, each show continues to amaze, with even the simplest figures taking one's breath away. The magic lies in the seamless integration of animation, location, audience, and atmosphere, creating a unique and enchanting experience every time. It's a reminder of how beautifully light narratives can enhance and transform their surroundings, leaving lasting impressions on all who witness them.

Drone displays over the Bosphorus

• The drone show began with a dramatic takeoff, setting the stage for a series of mesmerizing light displays. The first formation featured the Saat & Saat logo, elegantly lighting up the night sky and symbolizing the company's prominent place in the watch industry.
• Next, a delicate rose bloomed in the sky, its petals unfurling in intricate detail, followed by a clock mechanism, showcasing the precision and artistry behind each timepiece. The show then highlighted the brands associated with Saat & Saat, starting with Versace, whose iconic logo radiated luxury and sophistication.
• Maurice Lacroix's emblem appeared next, followed by an image of a hand writing, signifying the craftsmanship and dedication that go into creating these exquisite watches. Raymond Weil's logo followed, quickly succeeded by Fossil, each brand's identity clearly and beautifully rendered in lights.
• The Guess logo appeared next, a symbol of contemporary fashion, followed by Lacoste, whose logo brought a touch of elegance and style. Then, a detailed depiction of a watch and a perfume bottle highlighted the diverse range of products offered by these brands.
• The drone show continued with the special "Saat30Saat" display, celebrating the 30-year milestone of Saat & Saat, followed by a Turkish phrase that resonated deeply with the local audience. Finally, the drones gracefully descended, bringing the stunning performance to a close with a smooth landing.