


The Camel Club drone art in Tabuk
Saudi Arabia’s deep-rooted connection to camels goes beyond tradition—it’s a cultural emblem, an economic driver, and a source of national pride. In June 2023, Tabuk became the heart of this legacy, hosting the inaugural Camel Avenue Festival, a 10-day spectacle blending heritage, commerce, and entertainment. To mark this grand occasion, Cyberdrone illuminated the desert skies with a mesmerizing drone light show, turning the timeless bond between Saudi Arabia and camels into a breathtaking aerial performance. This outstanding display earned Cyberdrone the Gold award in the New Event Technology category at the Eventex Awards 2024.
A historic crossroad and the festival’s home
Nestled in northwestern Saudi Arabia, Tabuk has long been a gateway between civilizations—a historical trade route, a military stronghold, and today, a growing cultural and economic hub. With its expansive desert landscapes and a deep connection to Bedouin traditions, it was the perfect stage for an event that paid homage to the Kingdom’s camel heritage while embracing the future of entertainment.
The Camel Avenue Festival, orchestrated by Saudi Arabia’s Camel Club in partnership with the Tabuk Region, brought together the Kingdom’s finest camel breeders, traders, and enthusiasts. More than just a celebration, the event was a major economic driver, surpassing SAR 30 million in sales, attracting global participants, and shining a spotlight on the significance of camels in Saudi history, identity, and investment culture.
A festival of prestige and spectacle
The festival grounds spanned an impressive 35,000 square meters, merging modern design with traditional aesthetics. At its heart stood the Royal Building, an architectural marvel offering VIP guests panoramic views of the bustling Heritage Village below, where daily performances, competitions, and cultural showcases took place.
Beyond camel races and trade, the festival was an immersive experience, featuring art installations, musical performances, and interactive exhibitions. But as the sun dipped below the desert horizon, all eyes turned skyward, anticipating the Cyberdrone light show, which would bring the spirit of the festival to life in the night sky.
The Camel Avenue Festival drone show
The drone show at the Camel Avenue Festival was not a one-night spectacle but a series of performances spread across multiple evenings, each featuring a unique display of light and movement. The opening night saw 400 drones ascend into the sky, setting the stage for the festival with a breathtaking introduction.
Over the following four nights, 100 drones continued the storytelling, weaving intricate camel figures of varying complexity and scale. Some were formed with hundreds of synchronized drones, creating majestic, life-sized dromedaries, while others were more abstract and artistic, capturing the essence and movement of these iconic animals.
Each performance brought a fresh perspective, ensuring that no two nights were the same, and that the timeless symbol of Saudi heritage—the camel—was celebrated in a way that blended tradition with cutting-edge technology.
How drone shows are redefining cultural events in Saudi Arabia
As Saudi Arabia expands its global presence in entertainment, tourism, and heritage preservation, drone shows have become an integral part of local celebrations. They offer a sustainable, immersive, and highly engaging alternative to traditional fireworks, providing storytelling opportunities that captivate audiences and amplify the event’s impact.
The Camel Avenue Festival Drone Show proved that no theme is too traditional or too modern for aerial storytelling. Whether it’s a tech-forward city expo or a centuries-old heritage festival, drones add a fresh, dynamic layer, attracting larger audiences and enhancing the overall experience.
For Saudi Arabia, where festivals like Camel Avenue are annual traditions, drone shows offer a way to make each edition unique, breathing new life into well-loved celebrations. They draw in more visitors, generate global media attention, and elevate local events to a scale never seen before.

Your idea, our skills
The era of new entertainment has come with Cyberdrone Light Shows. The shows that translate your feelings into the language of light, convey your thoughts through technology, and turn any event into a never-fading memory.
Even a sparkle of your imagination will be enough to ignite our creativity. Let’s do this together.